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Branding of the Roundhouse with Quality Signage

Click on each picture for a closer look!
One of the most important things one must do for either a business or a public facility such as the Toronto Railway Heritage Centre is to brand it well so that the public becomes aware of them. In the picture at the upper left, we see a dramatic photo of the "roundhouse" sign on top of the coaling tower which we have reported on before. In the middle picture, we see that another sign has been added recently at ground level in front of the coaling tower facing Bremner Avenue. Of special interest here is the part of the sign just above "Leon's". This area contains an electronic display where the Heritage Centre and its activities will be communicated to the passing public thourgh a continually changing message. In the upper right we view the main entrance to the Leon's store which anchors the north-west end of the Roundhouse.
Posting by Russ Milland; Pictures by Orin Krivel and Lance Gleich

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